For the last 7 years, the medical director had fought hard to get an important policy adopted concerning physician compensation. He repeatedly brought the policy to the CEO and the Senior Executive Team of his organization. While these executives would agree to a few small changes, they always refused to go along with the most important parts of the policy. He has observed that his relationship with the executives has come to be dominated by confrontation.
Just prior to attending the workshop the medical director decided to see the CEO (scheduled for after the workshop) to talk about the policy again for the first time in two years. There had been recent national changes that seemed supportive for adopting it. But, he did not have much hope for success. He hoped the workshop could give him some pointers to convince the CEO and the Senior Team of his position once and for all.